Visionarity: Next-Gen Patient Engagement
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Visionarity: Next-Gen Patient Engagement

Kolja A. Rafferty, CEO, VisionarityKolja A. Rafferty, CEO, Visionarity
The cost of health-related absences borne by employers today is greater than the combined revenues of Apple, Amazon, and Netflix! Surprisingly, research indicates that organizations across the globe are not only suffering a major dip in productivity from absenteeism due to illnesses but also spending billions of dollars in wage replacement and medical compensation. Given that a healthy workforce is every organization’s greatest asset, employers can no longer avoid the rising importance of employee well-being and health at work.

In such times, Zurich-based Visionarity is setting a new paradigm in health management for corporate and insurance companies through their digital occupational health management programs that cover 80 percent of the root causes of chronic diseases. Today, behavior indicated illnesses such as obesity, depression, and burnout are common occurrences at the workplace and often employers have to shell out multi-billion dollars to address such issues. “This is where Visionarity can turn the tables with its state-of-the-art health engagement solutions that help employees to adopt a healthier lifestyle that results in reduced absenteeism while enabling organizations to save billions of dollars in revenue,” states Kolja A. Rafferty, the CEO of Visionarity.

What comes across as most striking about the Visionarity platform is that it’s designed to counteract the emotional barriers that forestall health-related changes in behavior. Through their cornerstone features, gamification, User DNA, and loyalty programs, employees are self-motivated to adopt a healthier lifestyle while circumventing reservations and mental blocks.

“Visionarity is designed as a lifestyle environment to soften the ‘inconvenient’ topic of health issues,” states Rafferty. As such their gamification technology ensures that healthcare management is perceived as fun while fostering improved user engagement. Visionarity’s specialty also stems from User DNA, which ensures that content is curated specially for each user and that it’s medically approved.

Likewise Visionarity’s bonus and loyalty programs are a huge hit, where users can earn and redeem points and gain access to a variety of attractive incentives based on their behavior. Visionarity partners with the industry best such as Reebok and Garmin to foster ultimate health management and prevention.

Our health engagement solution helps employees to adopt a healthier lifestyle that results in reduced absenteeism while enabling organizations to save billions of dollars in revenue

A truly new-age solution in all respects, the Visionarity platform also easily integrates with electronic patient files to generate insights. This empowers healthcare professionals to monitor near real-time patient data for accurate health status and the impact of therapies, achieve complete transparency, and deliver better medical decision-making, as well as scale awareness and advice at low costs.

A resounding example of Visionarity’s unique value proposition is the benefit experienced by SWICA, a premium insurer. In collaboration with Visionarity, SWICA was among the first few companies in Switzerland to adopt a digital engagement platform. They used the platform to provide personal health tips, company-specific information related to products and tariffs, and attractive offers such as the opportunity to influence the premiums of individual insurance policies through active and healthy behaviour. Rafferty recalls that the impact of Visionarity was so profound that a user in her 70s lost 20 kgs over two years. Given their top-notch e-Health solution, it comes as no surprise that today prominent industry leaders such as Swisscom, Weight Watchers, and TopPharm reach out to Visionarity.

Going forward, Visionarity is placing its bets on AI as their go-to strategy. In the pipeline are plans to build interactive patient engagement forums that are AI and chatbot-driven. For example, Visionarity is trying to leverage AI to understand the data generated by individuals, say through a tracker, to offer valuable insights. AI will also underpin their endeavours to understand what kind of incentive schemes actually motivate people to be adherent to therapies. “Through it all, our focus is on how as a society we can increase the efficiency of treatment by incorporating prevention through digitization and innovation. It’s all about advancing care and patient engagement like never before,” ends Rafferty.